Digital Marketing Enthusiast
I turn ideas into intuitive designs and data-driven strategies. With a passion for creativity and a knack for problem-solving, I craft experiences that look great and deliver results. Let’s build something amazing together!
LET'S WORK TOGETHER!
A showcase of case studies and collaborative projects crafted during my journey as an Integrated Marketing Communication student at
Bow Valley College’s Chiu School of Business.
As part of my Management course at Bow Valley College, I took on the role of a marketing student acting as a management consultant for Big Rock Brewery. My task was to assess the Canadian external environment using PESTEL and Porter’s Five Forces frameworks. This analysis explores key external factors and competitive forces that impact the brewery industry and provides strategic insights to support Big Rock Brewery’s potential expansion across Canada.
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As a Marketing student enrolled in an Organizational Behaviour course at Bow Valley College, I conducted a workplace-based case study using the MARS Model (Motivation, Ability, Role Perception, and Situational Factors). In the role of an internal analyst, I examined The Big Box – a Family Entertainment Hub in Calgary – where I was employed. This report offers practical insights into how employee motivation, skill development, and workload management impact operational effectiveness and team dynamics, while also addressing challenges like gender bias and staff well-being.
DOWNLOAD PDFIn this Applied Marketing course project, I conducted a consumer behaviour analysis for Reena Sotropa In-House Design Group, a luxury interior design firm based in Calgary. This case study explores the consumer decision-making process. It includes segmentation analysis and highlights how the firm engages a high-income, design-conscious clientele. The insights reflect how personalized marketing strategies enhance the client experience in a premium service industry.
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Showcasing diverse projects in digital marketing and visual communication.
Created as part of my Digital and Emerging Media course, this original concept tackles the visualization and communication gap in interior design. I developed SceneShift Interior Design, featuring an Augmented Reality (AR) Space Visualizer that helps clients see and interact with their design choices in real time, bridging imagination and reality through immersive tech.
This project showcases a social media campaign developed for Euphoria Cafe. In my role as group lead, I directed the creation of 12 Instagram posts to promote a month-long contest, focusing on community engagement and brand visibility. This work demonstrates my leadership in digital media production, including content planning, visual creation, and campaign execution.
This project details the complete brand identity design for Rentopia, a student housing business concept I developed. It encompasses the creation of a comprehensive style guide, including brand essence, logo system, typography, color palette, and voice and tone guidelines, to establish a strong and consistent brand presence.
A website redesign project for Noto Gelato, created for an Introduction to Web Design for Digital Marketing course. The redesign addresses the client's need for a website that reflects their brand's authenticity and engages customers effectively.
Blending Organic Creativity with Paid Precision
*Results from May 12 to June 10, 2025*
A collection of my go-to platforms as a web and graphic designer, and marketing enthusiast,
the tools I rely on to bring ideas to life and strategies to action.
A Glimpse Into My Creative Process
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Let’s bring your vision to life.
Email me and let’s make something great together.
